Since the launch of the brand, we have been following our objectives, we have stuck to our values, and for 2021 we will continue to follow this path, more committed and more convinced than ever.
So to continue offering you innovative and eco-responsible clothing, here are the commitments we are making for 2021.
1. Novelty, you want it, here it is
This year will once again be all about innovation. For those who have been following us for a while, you know that the team has grown with the arrival of Alice. Alice came with the mission of supporting us in the creation of new products. After our first women's collection last year, here is the Ludis release schedule for 2021:
- A product for winter : a jumpsuit that meets the brand's criteria, of course. Novelty, comfort, and practicality for a garment that will change the way you dress when the temperatures get colder. We're currently in the process of thinking about the form this new product will take, and we need your opinions and suggestions on this topic. It couldn't be simpler; it only takes 2 minutes to fill out the product questionnaires : we're counting on you!
- A sports collection : Using the same concept as our bottom-opening playsuits, we're introducing a product made from recycled polyester fabrics specifically for sports. We're also currently considering this topic and should be contacting you soon to discuss your thoughts on this new sports collection.
- A range of accessories : It's time for the team to focus on clothing accessories and add their own innovative touch. Once again, we'll need your valuable feedback to tell us which accessory we should work on first. The goal of this future range of accessories is to offer our customers products that complement our playsuits and are more affordable.
Our playsuits will also see some new additions. We'll be developing a version of our men's playsuits with a polo top. We'll also be offering a customization service where you can design your dream outfit. You can combine the top and bottom of your choice to create a playsuit that suits you: #PersoGamification. 🐍
2. When the fitting room comes to your home
As we wrote in our 2020 review , we need to improve our online sales. To help our website visitors more easily imagine themselves in our playsuits, we're offering you the opportunity to try on a Ludis playsuit... at home!
To do this, nothing could be simpler: simply choose the Men's or Women's model of your choice from our store and order it using the "EssaiLudis" option. We will ship the chosen playsuit to your home, and upon receipt, you will have a few days to try it on, ask your loved ones for their opinions, and make your decision.
There are 3 possible decisions:
- You keep the playsuit. You don't have to do anything and the order amount will be automatically debited.
- You want to change the size. You're convinced by the concept but you want to change the size. You can return the product to us free of charge for an exchange.
- You don't want to keep the playsuit. You don't return it and no amount will be charged to your account.
For more information on this new feature, we invite you to visit the " Ludis Trial " tab on our website. Who wants to try on their playsuit to make sure they're ready this summer? ✋
3. Detailed stock management
A young brand like Ludis has a vital need to manage its inventory well. Last year, we suffered from late procurement and replenishment, and while we can't accurately measure the impact of these delays on the brand, we can safely assume it was significant.
That's why for 2021 we have to offer a selection of timeless models that are not subject to the dictates of "trends". This position allows us to avoid following the hectic pace of traditional brands with their seasonal collections and to have a permanent stock of products. Having a permanent stock also allows us to offer you the chance to try our concept thanks to L'Essai Ludis. Despite its late arrival, we now have our selection of permanent Men's and Women's models available all year round.
Additionally, we'll be offering our new products through a pre-order system, just as we did for our first men's collection on Ulule and our first women's collection on Tudigo. The idea is to introduce you to a new product with the originality brought by Ludis, and based on your request for the garment, we launch production. With this system, we avoid waste by producing exact quantities. What you pre-order, we manufacture: no more, no less.
This will certainly require a little patience, but don't they say that good things come to those who wait? 😉
4. Even further in ethical and sustainable fashion
By avoiding overproduction through the pre-order system, we confirm our commitment to offering ethical and sustainable fashion. Our fabrics are all OEKO-TEX certified, and our garments are manufactured in our partner workshop, Fil Rouge, in France. However, we want to go even further.
From now on, we will favor GOTS-certified cotton or recycled cotton for our future clothing. The GOTS label guarantees that the fabric used for this garment comes from organic cotton farming and gives us more visibility into our supply chain. For recycled cotton, we are currently considering a way to recover production scraps, or even clothing destined for the trash.
For the future sports collection, as we mentioned above, we want to use recycled polyester. We have partnered with the company Seaqual, which collects plastic bottles from the sea or on land to transform them into polyester.
Regarding manufacturing, as we explain on our " Mission " page, our clothing is made in Marseille and many of the supplies needed for manufacturing come from France, but unfortunately this is not the case for all of them. This is why this year we are looking for French suppliers to get even closer to 100% French manufacturing.
These commitments allow us to progress in our beliefs, but we are aware that we are far from perfect. It is in this tireless pursuit of progress that we have set up a questionnaire to gather your suggestions on environmental issues as well as your opinion on our commitment.
Conclusion
You now know our resolutions and commitments for this new year. Setting goals and not being satisfied with those achieved: that's our mantra at Ludis!
Please let us know what you think of our commitments for the year and share your resolutions with us in the comments. 😄
See you soon,
The Ludis team 🐍