Hype is a word we hear a lot, in many different situations, and yet it's often misused! Contrary to what you might think, the word hype doesn't exactly mean "having style"; it's more a word like "swag" that has this meaning. LUDIS tries to shed some light on this subject.
A difficult word to define
Hype is an expression that has always existed, but in forms that may seem a little outdated to you. For example, the expressions " to be trendy" or "to be in the know" are the ancestors of the expression "hype" !
Of course, Hype evolves and the things that become hype nowadays are no longer the same as those of 5, 10 or 20 years ago. Hype is a term that was born with an era , and which sticks to codes and references that are specific to this same era, just like originality in fashion .
How does something become hype?
Literally , the word "Hype" refers to media hype. Something can be said to become hype when it is repeatedly mentioned in various media. Massive diffusion on one medium will make almost anything hype.
However, massive diffusion in a media does not necessarily mean that everyone adheres to this new trend that the media is trying to impose. Something Hype is not necessarily accepted by everyone , and in some cases can even remain very marginal! The term avant-garde is a term that fits well with the idea of Hype , because they are often linked.
How to create hype?
Novelty, mass diffusion, and buzz . These are the three fundamentals for creating a hype! Indeed, a hype is often something new, so it's a first pillar in the hype. Then, thanks to mass diffusion, the novelty in question will generate more and more talk and the buzz will start to build!
Newspapers, television, social networks, videos: everything is good for fueling this mass distribution!
The Impact of Influencers and Global Trends on Hype
Influencers, such as celebrities and social media content creators, have a significant impact on the creation and spread of hype. Their opinions and recommendations can quickly transform a product or trend into a widely followed and adopted phenomenon. Furthermore, global trends, such as technology, sustainability, and diversity, also influence the direction of hype.
With the growing popularity of social media, influencers have a global reach that allows them to reach a wider and more diverse audience. Influencer followers are often willing to try new trends, which fuels the spread of hype. Companies and brands leverage this influence by collaborating with influencers to promote their products and create hype around them.
Global trends, on the other hand, reflect societal concerns and interests. For example, with growing awareness of environmental impact, products and trends that promote sustainability and eco-responsibility can quickly gain popularity and become hype. Similarly, trends that promote inclusivity and diversity can also be perceived as hype, as they align with emerging societal values.
In conclusion, hype is a complex phenomenon that is constantly evolving and influenced by factors such as media, influencers, and global trends. Although hype is often fleeting, it can have a lasting impact on culture and consumer behavior.
Also read: what is sportswear?
The end of the hype
Hype is something that can be described as ephemeral , even furtive. Indeed, if at its beginnings a Hype thing does not achieve consensus among consumers, the media hype and the buzz created will contribute to democratizing this thing. The general public will often end up accepting it, this is the moment when the Hype of a product dies out because it has become banal and classic.
A hyped product can't be popular because, by definition, hype is a cutting-edge movement. When originality is replaced by widespread acceptance, the hype of a concept ends.
In conclusion, LUDIS is a perfect example of a piece of clothing that has a high chance of becoming a hype. Debates between die-hard fans and those reluctant to wear a playsuit will contribute to its mass diffusion and buzz. It's possible that over time, the LUDIS men's playsuit will become part of people's daily habits and thus go from hype to commonplace.
For more information on the subject, we invite you to read this article from the Bonne Gueule website, which writes excellent articles on men's fashion.
PS: We recommend this video from So-Style, who has fun interviewing people in the street and showing them trendy outfits! 😉