At Jamais Vulgaire, we've been scouring Paris and the world for years in search of the best products at reasonable prices , which has allowed us to whet our refined palates. As a result, we've made every style mistake imaginable so you don't have to! You'll save a lot of time and money if you follow our fashion tips (by not having to waste it on clothes you'll never wear since you'll always wonder if they'll actually suit you).
These sections include brief explanations of the most important fashion tips we've picked up along the way . The idea is that if you take ten minutes to read one, you'll know exactly where to focus your attention when shopping for that menswear item. This section will expand over time to provide advice on as many different pieces as possible.
A Brief History of the Market
The debut has nothing to do with size, as Berence starts with a mid-range, ready-to-wear polo shirt distinguished by a bespoke braided closure. It retails for €120 and is available through traditional distribution channels; its rapid success and abundance of points of sale suggest it might be worth a look.
Many major retailers, including those with stores in Berence, Geneva, are struggling or struggling to compete in 2014. Tarik quickly realizes that it is time to break away from the conventional model of designer brands and their massive pre-fall and pre-winter ready-to-wear collections .
The cancellation of a department store order in 2015 prompted the company to change its business strategy. Tarik proposed sharing the space with the pharmacy at 29 Quai des Bergues (one of the stores in the Artiseanos Camicieros group ) and gradually taking over distribution. In a sense, this was the first time he had started working as a tailor.
Introduction of shirts
Shirts are introduced to complement polo shirt sales . They are segmented into several lines, and the brand's explanations and transparency about the intended use of each fabric are particularly appreciated.
Yellow: 129 CHF, Basic hoodies in cotton-polyester blend (durable but not very breathable). -Blue 149 CHF: Basic twisted, cotton (it's made of single twisted, so it's a shirt that won't last more than a few years).
Green: Double-ply, 100% cotton with a 5 mm seam (soft, durable fabrics with a lower count and fewer embellishments ) will cost you 169 Swiss francs. Red: Initial payment of 189 Swiss francs (including initials), 100% cotton with 1 mm hand-sewing; double-ply (the best-selling line).
Brown for only 239CHF: the same high-quality design with improved fabrics. Luxury from 279CHF: our finest fabrics , including all hand-finished details like our iconic buttonholes.
From the Luxury line onwards, shirts are made in Spain, Vietnam and Switzerland. A pattern is made directly by the tailors in Geneva and then sent, hand-cut and preserved in Spain for each customer in the village of Consuegra, 1 hour 30 minutes from Madrid (it was, for the record, the village of Don Quixote's windmills ).
Also read: What is the men's fashion trade union?
For the costumes
It was only after a year of training with their French partner, a former tailor at Zegna, and after having learned all the specifics of suit construction, that the Berence Genève team began designing their Signature model, also called the 29 (in reference to the address, for those who have been following).
The idea is always to bring a more modern touch to the suits, this is manifested by several characteristics that can be seen in these two photos. First, a high armhole and a two and a half button cut, as well as a pronounced waist. Then, a Neapolitan shoulder with very light padding, as well as a shoulder start located quite high.
The suit, signature cut
When testing, the idea for me is to always highlight what is exclusive about the suit and what most defines its identity. This is what we did here in terms of the cut, the fabric, and the finishes.
Since my Blandin&Delloye , Ardillon and Maison Pen suits, I have developed a certain taste for stripes and I wanted a suit that could be worn in winter and mid-season: a striped flannel was a must.
For the fabric
In its Fancy Flannels range, Ariston offered a grey striped flannel with slightly speckled white stripes, weighing 290g.
At first glance, Ariston is a rather classic Italian clothier and comparable to houses like VBC: the structure was founded by Fernando Imparato and has been in the family for 4 generations.