At a time when major luxury brands are increasingly collaborating with sportswear brands (Supreme x Lacoste for example), it is legitimate to wonder how simple clothing dedicated to the practice of sport has become a real fashion and the symbol of a new state of mind . LUDIS asks the question for you!
How was sportswear born?
You don't need a TOEIC to translate the English term "sportswear" as sports clothing. The history of sportswear began in the early 20th century when fashion designers began to think about new pieces and materials better suited to sports like tennis or golf.
One of the most famous was tennis champion and designer René Lacoste , who created high-quality shirts for the general public, and many other designers created garments that, while suitable for sports, could also be worn in other contexts. Over time , sportswear became increasingly popular, becoming synonymous with modernity by the middle of the century.
Sportswear has always played in two categories, offering both products for practicing sports, and comfortable and easy-to-wear products for everyday use. Nowadays, major brands offer casual clothing , without neglecting design, to stick to this sportswear trend, which has become representative of a new state of mind!
Sportswear vs. Streetwear
As we mentioned in a previous article, streetwear also represents that laid-back state of mind, with the desire to be comfortable in your outfit of the day without neglecting style. However, there are some differences between these two styles.
The first is the origin of these two fashions, sportswear comes from the world of sport (tennis and golf) while streetwear comes more from urban atmospheres (skateboarding and hip-hop). The second is the way of dressing as you can imagine. Although these two styles converge on the mentality, they each have a way of expressing it.
For a successful sportswear style , you need a solid-colored sweatshirt or hoodie that you can pair with a pair of fleece jogging pants in a solid color, but in a different color to avoid the pajama look. For true purists, you can wear a pair of running shoes, but we recommend a pair of classic sneakers.
Sportswear “Made in France”
The world's most famous sports brands (Nike, Adidas, and Puma) have clearly understood the importance of offering sportswear and not just focusing on sports clothing. But as you now know, we usually present a few French brands to showcase our expertise:
- The best known of these is probably Le Coq Sportif . After various relocations, the brand chose to return to France to its factory in Romilly-sur-Seine where it employs 30 people and uses textiles woven and then painted in the Aube region. Although part of the production is still done abroad, the brand is starting to produce more and more small collections in France and is moving towards 100% French production.
- Sunday Runner is a 100% Made in France brand that offers running clothing because the founders were tired of seeing their fellow runners wearing clothes made in Asia. The products are designed for running, but their T-shirts have such cool designs that they could be worn in everyday life.
- Ludis is definitely the sportswear brand that will help you have the most comfortable summer! The men's playsuits offered by the brand fit perfectly into the sportswear category. A piece with fleece bottoms and 100% Made in France for a simple and relaxed style.
